Strategic Human Resource Development Framework - 1614 Words

INRODUCTION The purpose of this paper is to review academic literature of the different frameworks/models proposed by different researchers and eventually propose a framework of choice which will help leaders to better manage their Human Capital (HC) and understand how to incorporate HR policies into everyday decision making and long term planning. First we start by defining Strategic Human Resource Management (SHRM). We then look into what purpose it serves in an organisation. Then we look into the different models of SHRM how these models compare with each other. Literature review intends to develop a new framework which is a combination of two frameworks, The Harvard Model and the Warwick model of SHRM. STRATEGIC HUMAN RESOURCE†¦show more content†¦Many find this model to be attractive given both its analytical and prescriptive nature (Pettigrew Hendry 1990; Boxall, 1992). However Armstrong (1987) argues that the human (soft) aspect in this model may conflict with the business focus. The Michigan model proposed by Fombrun, Tichy and Devanna (1984), consist of five factors namely, selection, performance, appraisal, rewards and human resource development. It emphasises the interrelatedness of the HRM activities. Contrary to the Harvard model it treats people as any other resource which can be used to achieve business goals (Truss, Gratton, Hailey, McGovern Stiles, 1997). Hence it has a ‘hard’ focus that is, a focus on organizational growth and performance (Bratton Gold, 2001). Another major drawback is that it views organization and employee goals to be mutual (Walton, 1985) thus ignoring the concept of conflict or diversity (Bagshaw, 2004) or the influence of the external environment (Walton, 1985; Bratton Gold, 2001) which ultimately can lead to market failure (Chuang, Church, Zikic, 2004). The Warwick model proposed by Hendry Pettigrew (1990) draws on the Harvard model and further extends the analytical aspects. The authors argue that â€Å"better descriptions of structures and strategy-making in complex organizations,Show MoreRelatedEffective Human Resource Planning.1310 Words   |  6 PagesThe key to effective human resource management is human resource planning 1.0 Introduction Human Resources (HR) Management is a multifaceted function. This entity has an important place within companies in helping key personnel decide on the best staff for their needs, among other things. Sometimes, the employees chosen are full-time employees already working for the company or they could be contractors. Regardless, the goal of HR Management is to choose the most qualified person for the job. Read MoreStrategic Human Resource Management : Marks And Spencer1208 Words   |  5 Pagescan be developed by strategic human resource management. According to Armstrong (2006) employees are the valued assets for a company. The strategic human resource management is mainly developed in accordance to the fact that human resources need to be managed strategically for the company to enjoy sustainable competitive advantage. In this assignment I have looked at strategic human resource management perspective in Marks and Spencer. Before move on the strategic human resource management, let usRead MoreStrategic Thinking with Hrm1401 Words   |  6 PagesDiscuss why human resource management (HRM) is essential to strategic thinking, and identify several key aspects of strategic HRM. Introduction â€Å"Corporations began viewing employees as assets rather than as cogs in machine. ‘Human resources management’, consequently, became the dominant term for the function—the ASPA even changing its name to SHRM in 1998. (SHRM)† The realisation from organisations that their most prised and valuable asset is their employees. This lead to development and integrationRead MoreThe Relationship Between Human Resource Management and Human Resource Development976 Words   |  4 Pagesthe Relationship Between Human Resource Management and Human Resource Development Diana Williams National American University Understanding the Relationship Between Human Resource Management and Human Resource Development Human resource management (HRM) is the umbrella under which all other human resource activities are found. Some of the major activities under the umbrella are: benefits and compensation, health safety and security, human resource planning, staffing, equal employmentRead MoreHuman Resource Management : An Effective Management Of Individual1351 Words   |  6 PagesHuman resource management provides way through which people can be managed within the organization. It is being considered as one of the most important function for any company (Bernardin and et. al., 2011). This is because, it is with the help of the given concept only an effective management of individual can be carried out within enterprise. In addition to this, given department has the basic function of carrying out the recruitment, selection and training and development of the employees. ForRead MoreThe Relationship Between Hrm Practices And Employees Performance From An Islamic Perspective Essay1395 Words   |   6 PagesAbstract Accelerated developments and changes in organization’s environment, has led organizations to strive providing customers with products and services they need with best quality; In order to compete in such a competitive, dynamic and always changing environment, organizations has to invest more on their human resources and equip them with needed knowledge and skills. To invest on human resources and improve performance, organizations have considered religion and culture as major shapers forRead MoreHuman Resource Management ( Hrm )1562 Words   |  7 PagesHuman resource management (HRM) is an important strategic and systematic approach that provides each company with the opportunity to create policies and practices, as well as to establish administrative forms (Pfeffer, 2007). According to Armstrong (2009) HRM is an approach that deals with ‘employment, development, and well-being of the people working in organizations’. However HRM has evolved significantly through the years due to the rapid social, economic, political and environmental changes.Read MoreDeveloping A Human Resource Strategy For Effective Job Performance829 Words   |  4 PagesConceptual Framework According to Bono and Judge (2003) there is no single approach to developing a human resource strategy for effective job performance. As a matter of fact, the specific approach will vary from organization to organization. Even so, the literature reviewed so far and a consideration of the organizational culture that pertains in the National Commission for Civic Education makes the model presented below an excellent approach. This conceptual model identifies six specific stepsRead MoreBiodiversity, Or Biological Diversity1720 Words   |  7 Pagesservices, which enrich our lives (Defra, 2011; Cepel, 1996). In that perspective, biodiversity can be considered as a significant strategic resource of economic and political affairs (Demir, 2013). 1.2 Sustainability Challenges for Biodiversity Despite all the evidence that are uncovered about its importance, biodiversity is under serious threat (Defra, 2011), as human beings seem to be determined on destroying ecosystems and species at an ever-increasing rate (Cepel, 1996; Lawton, 2015; Topcu,Read MoreThe Valuation of Human Capital in an Organization691 Words   |  3 PagesHuman Capital Valuation in the Organization Introduction With the rise of the knowledge economy, traditional valuation in the enterprise that consisted solely of measurable assets including buildings, equipment and inventory is increasingly being questioned. Human capital is widely recognized as an important component to the enterprises total statement of its financial position. This brief study discusses whether human capital should be assessed and reported in the financial statement of the organization

Use of Ethos, Pathos, and Logos in Frederick Douglass...

Aristotle came up with three appeals: ethos, pathos, and logos, all of which are found in all forms of writing, speeches, movies, television shows, and life within itself. Frederick Douglass used all three of these rhetoric devices in writing his narrative to tell about both his life as an American slave and his cause over ten decades ago. He uses these devices to identify himself to the readers, to bring emotion out of the readers, and to persuade the readers. In chapter ten, Douglass uses pathos with his imagery and figurative language that provokes an emotional response. Pathos is also seen in his powerful words, phrases and mental images that stir up emotion. Frederick Douglass went from being a slave into being a free man†¦show more content†¦It also shows the sense of ownership slaves master’s felt that they had over them. Back then it was common for one man to own another man and to them it was the norm. In today’s society, most would look at owning another human as irrational. Douglass used logos to get the readers on his side. He wanted them to look at the master as a bad person; he wanted the readers to think logically. Another literary technique that Douglass uses in his narrative is ethos. Ethos appeals to a writer’s character or credibility. Christianity is Douglass’s focus throughout his narration. He uses it to show the ethical irregularities essential to the practice of slavery. It’s particularly moving in chapter ten in the character of Edward Covey. Mr. Covey looks at himself as a very religious and spiritual Christian and attempts to swindle himself and God, however his evil actions expose him to be nothing more than a two-faced sinner. Douglass stated that Mr. Covey’s â€Å"†¦life was devoted to planning and perpetrating the grossest deceptions. Every thing he possessed in the shape of learning or religion, he made conform to his disposition to deceive.† This linked the readers by portraying an extremely clear sample of the ethical paradox of being a Christian and a slave owner. Without pathos, ethos, and logos, this narrative would be simply words on paper. Frederick Douglass did an amazing job in writing this autobiography of his life. It really showed his transformations from anShow MoreRelatedFrederick Douglass Rhetorical Analysis885 Words   |  4 Pages In the â€Å"Narrative of the Life of Frederick Douglass† it shows all 3 rhetorical appeals (Ethos, Pathos, Logos) which are found in all forms of writing, speeches, movies, television shows, and life within itself. Frederick Douglass used all three of these rhetoric in the narrative to tell about both his life as an American slave and his cause over ten decades ago. He uses these devices to identify himself to the readers, to bring emotion out of the readers, and to persuade the readers. Read MoreNarrative Of The Life Of Frederick Douglass Rhetorical Analysis1050 Words   |  5 Pageshere. Slaves lived lives of pain and hardship. But some, like the slave and later abolitionist Frederick Douglass, rose up from the tribulations of slavery and led the way for progress and change in America. In his autobiography â€Å"Narrative of the Life of Frederick Douglass†, Douglass tells his inspiring yet harrowing story of his life as a slave in Maryland and his escape to freedom in New York and later Massachusetts, where he eventually became an abolitionist. Douglass masterfully uses ethos, pathosRead MoreNarrative of the Life of Frederick Douglass: Logically Emotional Appeal942 Words   |  4 PagesNarrative of the Life of Frederick Douglass: Logically Emotional Appeal Narrative of the Life of Frederick Douglass, is a moving written account of Frederick Douglass’ harrowing experiences as a slave, and his journey into freedom. In his critical essay â€Å"Douglass and Sentimental Rhetoric,† Jefferey Steele argues, that despite being objective, Douglass’ account is mixed with Pathos, complicating the straightforward chronicle. While pathos is evident in the text, it does not complicate the memoir’sRead MoreNarrative of the Life of Frederick Douglass Essay1226 Words   |  5 PagesFrederick Douglass was born in Maryland in 1818 as a slave to a maritime captain, Captain Anthony. After decades of enslavement, Frederick Douglass escaped to the North and became one of the prominent members and drivers of the abolitionist movement. In an effort to provide an eye-opening account of the harsh treatment of slaves, Douglass wrote Narrative of the Life of Frederick Douglass. In his autobiography, Frederick Douglass detailed his l ife beginning from his meager early years through hisRead MoreRhetorical Analysis Of The Narrative Of The Life Of Frederick Douglass, An American Slave Essay1096 Words   |  5 PagesChristie Chaplin Words Words words Learning to Lead: Rhetorical Strategies in Frederick Douglass’s â€Å"Learning to Read† Published in 1845, Frederick Douglass’s autobiography, â€Å"Narrative of the Life of Frederick Douglass, an American Slave†, is a historical account of his life that told of the challenges and obstacles that plagued the lives of slaves in pursuing freedom from injustice and persecution from white wealthy slaveowners. In particular, an excerpt titled â€Å"Learning to Read† shines a light onRead MoreSlavery : Beyond The Truth And Reality906 Words   |  4 Pagesthe black man s misery† (Frederick Douglass). Throughout the years, the guiding question was to determine whether or not slavery should be abolished. This is essential to better understand what humans are capable of doing. By deciding whether or not slavery should be abolished, the sense of right and wrong becomes more apparent. Frederick Douglass was a slave born and raised in Maryland. Although he lived a atrocious childhood, through self perseverance, he improved his life, and latter became an in fluentialRead MoreNarrative Of The Life Of Frederick Douglass1393 Words   |  6 Pages In his book, Narrative of the Life of Frederick Douglass, Frederick Douglass gives detail on his life as a slave and the things that he has experienced. After being a slave for a good portion of his life, until he escaped in 1838 to New York, Douglass was able to witness the cruel slavery that many people were not able to experience or see. By writing this narrative Douglass is able to tell the truth about slavery on what the slaves have experienced and reveal that the truths people believed aboutRead MoreThe Great Challenge For Marginalized Writers Essay1681 Words   |  7 Pagesdiscuss  the narrative strategies these writers use to challenge the status quo.   For example, how do they address their audience and get readers from dominant culture on their side? What stories do they tell about themselves or the experiences of those in their marginalized group, and how and why are these stori es effective in challenging dominant culture?    The greatest challenge for marginalized writers is to evoke sympathy and support from white readers in their narratives. Writers hadRead MoreIndividual Rhetorical Analysis Of The Selected Readings2297 Words   |  10 Pagesof the selected readings by Olaudah Equiano, Harriet Jacobs, Frederick Douglass, and Harriet Beecher Stowe are necessary to arrive at a collective analysis of the most effective strategies. Olaudah Equiano’s â€Å"The Interesting Narrative of the Life of Olaudah Equiano or Gustavas Vassa, the African† was first published in 1789 in London, England (687). Equiano’s narrative is informative; however, it is critical of the treatment of slaves and persuasive in its appeals to end the brutal treatment of AfricanRead MoreRhetoric Essay1230 Words   |  5 PagesAkinyemi Adebayo Mrs. Crocco AP: English 13 December 2012 Does Narrative of the Life of Frederick Douglass appeal to pathos, logos, or ethos? The Narrative of the Life of Frederick Douglass is an autobiography in which Mr. Douglass tells his life story. He was born into slavery and experienced many harsh realities that shaped his life. Frederick Douglass was a free black man at the time in which he told this story. He is writing to his audience to inform them about slavery. His claim is that

Hurricane Devastation Of Hurricane Katrina examples Essay Example For Students

Hurricane Devastation Of Hurricane Katrina examples Essay When America was faced with the news report of Hurricane Katrina, it was no secrecy that the storms movement was an American dilemma. However, the actions panned out to unveil only a fraction of the lack of affection still engrained in America’s governmental officials perspectives of Non-White citizens. August 25, 2005, Hurricane Katrina was considered a natural disaster and initially landed in Florida, according to Calvin Mackie Assistant Professor of Mechanical Engineering of Tulane University and resident of Algiers, as the â€Å"hurricane traveled the Gulf Coast by August 26th, it reached Category 5. Katrina left six people dead in Florida, with heavily populated areas flooded and no power.† Meteorologist Bryan Norcross reported new information that the storm was, â€Å"shifting further west perhaps, involving New Orleans metropolitan area,† he reported, â€Å"New Orleans is one of the most vulnerable hurricane places, if not the most vulnerable places in t he country. † The natural aspect of the Hurricane took place yet with the landing of Katrina missing New Orleans going east causing many structural damages to homes, displacement of cars, trees, and other objects. The aftermath of Katrina is what misplaced the life of what was left behind in New Orleans, about an hour and a half away from where Katrina went ashore, resulting to deadly uncompromising positions for the citizens remaining in New Orleans. Once the Hurricane left, the after effects of Katrina became more and more man-made, with a fragmentary and poor plan, with the lack of response to be as diligent as Michael Brown professed FEMA would subsist resulted to highlighting the discrimination within American government. Spike Lee’s documentary reported, Max Mayfield the head of t. .es placed on Black bodies has and continues to be a deciding factor amid to create laws, denote separation, while upholding a superior stance before White and subordinate stand among Non-White p eople. After the storm damage did take place; however, Katrina missed New Orleans, it was the man-made aspect that tallied the death toll treating people as an animal, body and soul perpetuated against the people of New Orleans. Afterwards the response was blamed as natural; yet, it was masked within the media. The fact still remains people died because they did not have a way to get out. The fact remains the elderly, the infants/children, the disable people that died relied on the aid of the government failed them and no repercussions were mandated highlighting the lack of significance the elderly, the infants/children, and the disable people of New Orleans are to America.

Tabloid. Yellow journalism textbook Review Essay Example

Tabloid. Yellow journalism textbook Review Paper Essay on Tabloid. Yellow journalism textbook I immediately wrote a great post about this book, but you can see the very fate, in the form of a network glitch, it destroyed So basically:. 1. 200+ pages are read in 30 minutes Why? Because This collection of articles Stogova that should not miss and miss. Between themselves, they are broken vvodkami that type made of books textbook. The subtitle of the book: yellow journalism textbook 2.. This is not a textbook. This collection of articles Stogova stupid. Article fig, but are two indisputable advantages: literate language and competent structuring material We will write a custom essay sample on Tabloid. Yellow journalism textbook Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tabloid. Yellow journalism textbook Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tabloid. Yellow journalism textbook Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 3.. Tips, willing to engage in craft two: a) whether cabinet rat, and tear off the ass from the chair if you want to do good stuff (this is a very important point, which young journalists in the age of Google have tattooed on your forehead, and it is already tired of reading smehuechki reprinted from the Internet, without verifying the truth).; b) gold, old as the world generally interveyuera not prepared for the interview do not be surprised that at the output shit 4.. The book, like most non-fiction works Stogova a simple compilation of old texts. In this case his own. Very often shamelessly Stogov tyrit others texts. 5. Lyrical digression, which have Stogova always out of place, its absurdity reaches its climax in the finale, when the author of the article says, is justified decade occupation garbage. And lead article bombastic text about Christ and Jerusalem, for the publication of Oracle. (However, this can be seen as black sarcasm. Editor tabloids knows the true price of that product, they are treated to their readers.)

How To Do Facebook Video Marketing The Right Way - CoSchedule Blog

How To Do Facebook Video Marketing The Right Way Blog Facebook is doubling down on video. In fact, 32 billion  views  per day on Facebook.   That’s a mind-blowing statistic, right? The implications for content marketers and social media managers is clear. We need to be investing in video content. But, if youre not a professional videographer, then how do you get started? That’s what we’ll cover in this post. Why Should You Care About Facebook Video? The amount of video watched on Facebook is hard to ignore. That isn’t the only reason why video is important on Facebook, though. There’s also the issue of declining organic reach on the platform. The newsfeed algorithm now makes it harder to earn high organic reach. If video content is particularly popular, however, then there may be an opportunity for content creators to capitalize. If you weren’t feeling the urgency to get started before, you should be now.How To Do Facebook Video Marketing The Right WayStill not convinced? Here are some more fast facts about Facebook video: Get More Mileage Out Of Your Videos With Features From Video content takes effort to create. So, why not make the most of your hard work? With 's robust social sharing features, getting maximum mileage from your video posts is easy. Social Video allows you to upload your videos straight to your calendar and publish them all in one spot: After you've created your post, schedule it to send at the best time automatically with  Best Time Scheduling: Finally, stop manually re-scheduling your videos and let ReQueue take care of it for you: Best of all, you can try all this stuff out free for 14 days! Start your trial below (and put the advice in this post into practice). Facebook Video Marketing Mechanics And Best Practices Before we run full steam ahead, let’s get our footing first. Which Video File Types Are Supported? Facebook recommends .MP4 and .MOV files. However, those aren’t your only options. Find every supported format here or use this cheat sheet: Is Native Facebook Video Better Than Posting YouTube Links? Facebook prefers video directly uploaded onto its platform. This may be because it sees itself in competition with YouTube. Directly uploading your video makes it easier for its algorithm to put your video in front of an interested audience. This means your video uploaded directly might get more views, shares, and comments. In fact, a study done  by quintly  found that native Facebook videos received 186% higher interaction rates than YouTube videos as of December 2016. On #Facebook, native video appears to outperform YouTube links.However, native Facebook video tends to have a shorter shelf life. According to Videomaker, However, by the same token, Facebook posts have a shorter lifespan. In the stream-like flow of the news feed, once a video stops getting likes and shares it quickly sinks to the bottom, rarely to be heard from again. It’s hard to search for old Facebook videos and linking to them directly is problematic. These are huge hurdles. There may be times where either Facebook or YouTube may be best for your video. Figure out which one is best in your case by asking a few questions: Will people care about this video a month from now? If not, the advantage goes to Facebook. Is this video evergreen (meaning it has long-term appeal)? If so, the advantage goes to YouTube. Is this video more than a couple minutes long? This could go either way, but you many want to default to YouTube in this case, for reasons we’ll touch on next. TIP: Remember, you can always upload videos to both Facebook and YouTube, too. What Are Facebook's Video Length Requirements? The maximum length for video on Facebook is 45 minutes. However,  according to Tubular Insights, the best length for engagement is around 1:30. Facebook recommends focusing on storytelling, rather than video length. According to Facebook Business, Video length is less important than telling a cohesive and concise story. Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way. So, how long should your video be? The answer varies, but here are some general suggestions: In general, keep your videos short and to the point. If you have a longer video, consider breaking it up into short, easily digestible episodes. Pay attention to your Facebook video analytics (more on this later on). See what works best. Then, repeat. Facebook videos under two minutes perform best.What Kinds Of Videos Should I Shoot? There are all kinds of different video categories you could create. How do you know which types of videos your audience will like best? The answer will depend on your audience. Here are some ideas to get you thinking: How-to videos. Consider creating quick videos demonstrating how to perform a task. Entertaining videos. These could include videos based on memes, animals doing something goofy, or whatever your imagination can dream up. Behind-the-scenes videos. What’s it like to work at your company? Could you offer a behind-the-scenes look at how you created something (like a cool piece of content or an event)? Product demonstrations. Show off how your product or service works. Customer testimonials.  Anyone can talk themselves up. Someone else singing your praises is better. Live video. Live video is Facebook's latest video content type that allows users to broadcast video updates straight to your profile page. Your only limit is your creativity. When it comes to Facebook video, you're limited only by your creativity.What Equipment Do I Need? This depends on your budget. Facebook recommends investing in quality production. If you can afford it, it’s best not to go cheap. A great video idea, combined with polish and effort, can generate incredible results. What if you don’t have access to a production team, though? You’re not out of luck. Select Your Camera Type If you’re shooting video on your own, your first step is gathering equipment. Smartphone. Most smartphones can shoot hi-res video. They may not produce professional-quality results. However, this option can work well enough in a pinch. This guide from MakeUseOf has tons of information on shooting quality smartphone video. Digital SLR. Many professional-quality still cameras can shoot awesome video too. Expect to spend at least $500 for a decent entry-level digital SLR. Handicam. If you’re able to spend a few hundred dollars, an amateur digital camcorder may be enough to get started with. Professional video camera. If you have an in-house videographer, they will probably ask (nay, demand) you invest in professional equipment. Don’t argue with them. Just give them what they need. Getting gear to do #Facebook #video #marketing doesn't have to be expensive.Select Your Mic Audio quality shouldn’t be overlooked here. Smartphone microphone. Smartphone condenser mics can improve your audio quality for not too much money. There appear to be more options available for iOS, which may be something to keep in mind if you’re an Android user. Camera microphone. Like most things, you get what you pay for here. Start at $50 and go up from there. Select Your Tripod A tripod can make a major difference in keeping video stable. Smartphone tripod. A small smartphone tripod can go a long way toward shooting better video. Alternately, consider using a smartphone adapter for a full-size tripod. Monopod. These one-legged tripod alternatives are affordable and lightweight. Actual tripod. The most expensive option. Not coincidentally, this is also the best option. TIP: Don't underestimate the value of a quality tripod. It can make an enormous difference between having a stable shot, or a rocky video.] How Should I Shoot My Video? Never shot video before? No problem! You don’t need to be the next Spielberg to shoot decent videos (although it does help to have experience). Shoot Mobile Video Vertically This goes against old-school best practice of shooting in landscape view. However, vertical videos look better on mobile devices. When shooting video on your phone, go vertical. This will produce the best results for people on their phones. Shoot mobile video vertically, rather than horizontally, for easier mobile viewing.Remember The Rule Of Thirds The idea behind the Rule Of Thirds  is to split your frame into thirds along a 9x9 grid. This helps produce balanced shots that look visually appealing. Fit Your Subject In The Frame This is pretty basic. Show people above the waist. Don’t cut off heads or arms in the frame. Make sure people can see what’s happening clearly. Here's a quick example I just shot on my phone: The subject is positioned off-center (following the Rule of Thirds), with everything in the frame, and nothing cut out of the shot. Make The First Few Seconds Attention-Grabbing People scrolling through their news feed have short attention spans. Make your first few seconds count. According to Facebook, you've got about three seconds to hook your viewer into your video. Even then, only 65% will continue into the next ten seconds.   In other words, leave out dramatic build-ups or introductions, and get right to the point. Creating #Facebook video? Skip dramatic build-ups and get right to the point.How Should I Promote My Facebook Videos? You’ve shot your video. Now, how do you get people to watch it? Start with these tips. Write Strong Post Copy Include videos in your posts, and write copy that entices views. Here are a few ways to do this: Write a post that asks a question, while implying the video has the answer. This can get people interested in watching the video. Hype up your video. Get people excited to watch. Write in a way that inspires curiosity. If you want to make sure that you're nailing your messages and encouraging fans to watch your video, try our Social Message Optimizer. To start, type in a draft of your post, hit the video button, and select  Score My Message: Select Facebook and scroll down for an overview of what your message does well, and what could use some improvement: As you continue down the page, you'll see suggestions on how you can improve your message and boost your score: Scroll back up to the top of your page to edit and re-score your message: Recommended Reading: How to Write For Social Media to Create the Best Posts Embed Video From Facebook Elsewhere Did you know you can embed Facebook videos on web pages? It works similar to embedding video from YouTube. That means you can easily embed your Facebook videos in blog posts or static web pages. Simply click the arrow in the upper right corner of any video. Then, click Embed: Next, you’ll see an embed code: If you’d like to include the entire post (and not just the video), click the box. It's worth noting this method will embed your video in an iframe. These can potentially break RSS feeds. If you'd like to avoid this potential issue, click Embed Video. Then, click Advanced Settings to bring up the Embed Video Player Configurator. Next, click Get Code: Finally, follow the on-screen directions to copy and paste the Javascript code into the right places. If you're using WordPress, switch to  Text view and paste the top code at the top of your page: The end result looks like this: Sound FX: Packers vs. ChiefsThe #Packers look pretty amped up for the preseason finale! #GBvsKC Posted by Green Bay Packers on Thursday, September 1, 2016 Done! TIP: Know someone who might be interested in your video? Send them the embed code too. They just might put it somewhere on their own site. Add A Featured Video To Your Facebook Page Have a video you really want people to see? Feature it on your page. Visit your Facebook page. Then, click Videos: Next, click Add Featured Video: You’ll then be able to choose from any of your uploaded videos: Your video will then display under the About section on your profile’s main page. Here’s an example of what this looks like: Use Facebook Featured Videos to enhance your brand page.Upload A Video As Your Cover Photo To Make Your Profile Pack A Punch Did you know you can make your cover image a video? Social Fire Media  found that cover videos should include: A video that is 820x462 pixels wide. Video should be between 20 to 90 seconds in length. To upload a video as your cover photo go to your Facebook business page: Select  Change Cover  and Choose From Videos  or  Upload Video: Select the video you want to use as your cover photo: Click confirm, and your video should replace your cover photo. Consider Video Advertising Or Paying For Promotion Paying to promote your video, or turning your video into an ad, can help drive more reach and views. Just be sure to follow Facebook’s design guidelines for video ads. We also recommended reading Wordstream’s guide on using Facebook ads  too. Recommended Reading: Facebook Marketing Strategy: Why You Need One ( How to Build It) How Can I Drive More Traffic From Facebook Video? Facebook recently removed call-to-action links from native videos. However, there are still ways to drive traffic back to your site with your video content. Let’s walk through a couple simple tips. Include Links In Your Post Copy You can still include a link in your post copy accompanying your video. This simple detail is easy to overlook. Tag Other Accounts Mentioned In Your Video If your video references other companies, personalities, or anyone with a Facebook page, consider tagging them. This will help your video get distribution in their fan’s news feeds too. How Can I Measure My Success? Facebook video marketing is a lot of work. It’s important to know if your efforts are paying off. Data and analytics can show if you’re meeting your goals. They can also inform your strategy, showing what’s working, and what needs improvement. Fortunately, Facebook offers robust analytics functionality with Facebook Insights. Visit your page, and click Insights: Then click Videos on the left: Here, you can see: Total minutes of video viewed. Number of video views. Change over time. You can also see detailed analytics for individual videos: Select the video that you want to see stats around, and you'll see a full breakdown of all of the analytics for your video: If you're looking for even more social media analysis check out 's Social Engagement Report: How Should I Set Facebook Video Marketing Goals? Follow the SMART goals framework: So, that’s how you set goals. Now, which metrics should you track? Here are some possible options: Engagement. Are people liking and sharing your videos? Are they leaving comments too? Views. How many people are watching your videos, and for how long? Traffic. Are your videos linking back to your blog or website? If so, how much traffic are they driving? Follower growth. If you’re paying for video ads, are those ads helping you reach a new audience and expanding your Facebook following? Revenue. If you’re running video ads that direct to an ecommerce page or signup form, how much money are you earning from those conversions? TIP: Don't skip measurement. If you want budget to shoot more video, you'll probably need to show your boss why it's worthwhile. Data can do that for you. How Can I Schedule And Publish My Facebook Videos? Great question. recently launched our new social video functionality. It’s now possible to schedule social media video posts for Facebook within our app. (You can also schedule videos on Twitter too, but that’s another topic for another time.)

Profile of Serial Killer Debra Brown

Profile of Serial Killer Debra Brown In 1984, at age 21, Debra Brown became involved in a master-slave relationship with the serial rapist and killer  Alton Coleman. For two months, during the summer of 1984, the couple left victims across several Midwestern states, including Illinois, Wisconsin, Michigan, Indiana,  Kentucky, and Ohio. Alton Coleman and Debra Brown Meet Prior to meeting Alton Coleman, Brown showed no violent tendencies  and had no history of being in trouble with the law. Described as being intellectually disabled, possibly due to a head trauma suffered as a child, Brown quickly came under Colemans spell and a master-slave relationship began. Brown ended a marriage engagement, left her family and moved in with 28-year-old Alton Coleman. At the time, Coleman was facing trial on sexual assault charges of a 14-year-old girl. Fearing that he would likely go to prison, he and Brown decided to take their chances and hit the road. Blended Into Local Communities Coleman was a good con man and a smooth talker. Rather than target victims outside of their race, where their chances of being noticed were greater, Coleman and Brown stayed close to predominately African-American neighborhoods. There, they found it easier to befriend strangers, then assault and sometimes rape and murder their victims, including children and the elderly. Vernita Wheat was the 9-year-old daughter of Juanita Wheat from Kenosha, Wisconsin, and the first known victim of Coleman and Brown. On May 29,  1984, Coleman abducted Juanita in Kenosha and took her 20 miles away to  Waukegan, Illinois. Her body was discovered three weeks later in an abandoned building located close to where Coleman was living with his elderly grandmother. Juanita had been raped and strangled to death. After conning their way through Illinois, they headed to Gary, Indiana, where on June 17, 1984, they approached 9-year-old Annie Turks and her 7-year-old niece  Tamika Turks. The girls were headed home after visiting a candy store. Coleman asked the girls if they wanted free clothing, to which they answered yes. He told them to follow Brown, who led them to a secluded, wooded area. The couple removed the younger childs shirt and Brown ripped it into strips and used it to tie up the girls. When Tamika began to cry, Brown held the childs mouth and nose. Coleman stomped on her stomach and chest, then threw her lifeless body into a weeded area. Next, both Coleman and Brown sexually assaulted Annie, threatening to kill her if she did not do as they instructed. Afterward, they choked Annie until she lost consciousness. When she awoke, she discovered her attackers were gone. She managed to walk back to a road, where she found help. Tamikas body was recovered the following day. She had not survived the attack. As the authorities were uncovering Tamikas body, Coleman and Brown struck again. Donna Williams, 25, of Gary, Indiana, was reported as missing. Almost a month later, on July 11, Williams decomposing body was found in Detroit, along with her car parked a half a mile away. She had been raped and the cause of death was ligature strangulation. The couples next known stop was  on June 28, in Dearborn Heights, Michigan, where they walked into the home of Mr. and Mrs. Palmer Jones. Mr. Palmer was handcuffed and severely beaten and Mrs. Palmer was also attacked. The couple was fortunate to survive. After robbing them, Coleman and Brown took off in the Palmers car. The couples next attack happened after their arrival in Toledo, Ohio on the holiday weekend of July 5. Coleman managed to worm his way into the home of Virginia Temple, who was the mother of a household of small children. Her oldest was her 9-year-old daughter Rachelle. The police were called to Virginias home to do a welfare check after her relatives became concerned after they did not see her and she did not answer her phone calls. Inside the home, the police found Virginia and Rachelles bodies, who had both been strangled to death. The other younger children were unharmed but frightened from being left alone. It was also determined that a bracelet was missing. Following the Temple murders, Coleman and Brown did another home invasion  in Toledo, Ohio.  Frank and Dorothy Duvendack were tied up and robbed of their money, watches, and their car. Unlike others, the couple was fortunately left alive. On July 12, after being dropped off in Cincinnati by the  Reverend and Mrs. Millard Gay of Dayton, Ohio, Coleman and Brown raped and murdered Tonnie Storey of  Over-the-Rhine (a working-class neighborhood of Cincinnati). Storeys body was discovered eight days later. Underneath it was the bracelet that was missing from the Temple home. Storey had been raped and strangled to death. FBI Ten Most Wanted On July 12, 1984, Alton Coleman was added to the FBI Ten Most Wanted list as a special addition. A major national manhunt was launched to capture Coleman and Brown. More Attacks Being on the most wanted FBI list did not seem  to slow down the couples murder spree.  On July 13, Coleman and Brown went from Dayton to Norwood, Ohio on a bicycle. Not long after arriving, they managed to get inside the home of Harry and Marlene Walters on the ruse that they were interested in buying a trailer that Harry Walters was selling. Once inside the home, Coleman struck Harry Walters over the head with a candlestick, rendering him unconscious. The couple then viscously raped and beat Marlene Walters to death. It was later determined that Marlene Walters had been beaten on the head at least 25 times and Vise-Grips had been used to lacerate her face and scalp. After the attack, the couple robbed the home of money and jewelry  and stole the family car. Kidnapping in Kentucky The couple then fled to Kentucky in the Walters car and kidnapped a Williamsburg college professor, Oline Carmical, Jr. They placed him in the trunk of the car and drove to Dayton. There, they left the stolen car with Carmical  inside the trunk. He was later rescued. Next, the couple returned to the home of  Reverend and Mrs. Millard Gay. They threatened the couple with guns, but left them unharmed. Coleman and Brown stole their car and headed back close to where they started their killing spree in Evanston, Illinois. Before their arrival, they carjacked and murdered  75-year-old Eugene Scott in Indianapolis. Capture On July 20, Coleman and Brown were arrested without incident in Evanston. A  multi-state coalition of police formed to strategize on how to best prosecute the couple. Wanting the pair to face the death penalty, authorities selected Ohio as the first state to begin prosecuting them both. No Remorse In Ohio, Coleman and Brown were sentenced to death in each case of the aggravated murders of Marlene Walters and Tonnie Storey. During the sentencing phase of the trial, Brown sent the judge a note which read, in part, I killed the bitch and I dont give a damn. I had fun out of it. In separate trials in Indiana, both were found guilty of murder, rape, and attempted murder. Both received the death penalty. Coleman also received 100 additional years and Brown received an additional 40 years on charges of kidnapping and child molesting. Alton Coleman was executed on April 26, 2002, by lethal injection at the Southern Ohio Correctional Facility in Lucasville, Ohio. Browns death sentence in Ohio was later commuted to life because of her low IQ scores, her non-violent history prior to meeting Coleman, and her dependent personality that made her susceptible to Colemans control. Currently in the Ohio Reformatory for Women, Brown still faces the death penalty in Indiana.

Answer some questions Essay Example | Topics and Well Written Essays - 500 words

Answer some questions - Essay Example Paul said he found Anna cute and feminine, and when he started talking to her he found out she was smart and funny as well. Anna said she found Paul interesting, down-to earth and comfortable to be with. As they got to know each other better (and Anna found out that Paul was not gay after all), they fell deeply in love and became sweethearts for a long time even way after college. They went steady for a decade before deciding to get married. They knew that they were meant for each other and accepted each other for all their strengths and weaknesses. They decided to marry because they wanted to spend the rest of their lives and grow old together. Paul admitted that he had a string of girlfriends before he met Anna and even played around when they were going steady. However, he promised her that once they got married, he would remain faithful to her only. He became more responsible because he knew he had another person to take care of and not just himself. With Anna, he became more independent and learned to be a good homemaker. Since she did the chores, she became better at cooking, cleaning and making their home cosy and comfortable for both of them. When they had a son, they became even closer as they relied on each other in raising him as well. Paul and Anna had their own share of difficulties in their marriage. Money was often tight since they were not earning enough, but they found ways to survive so as not to get hungry and still pay the bills. They were fortunate enough to have the supportive people around them who showered their son with gifts and nice things that they themselves could not afford. They made sure their son would have a good and comfortable life as they promised to do their best to give it to him. After being together for 28 years, Paul and Anna (10 years as steady boyfriend-girlfriend and 18 years married) are still deeply in love with each other. It is not only a romantic relationship, but a true friendship and partnership. They